top of page

Terms & Privacy



“We”, “Us”, “Our”, “(the) Hotel” – The Pier Hotel, operated by Prestige Leisure Group, registered company number …, operating in and from The Pier Hotel, 4 Grand Parade, Eastbourne, East Sussex, BN21 3EH.


By placing a booking with us, you (the lead guest) and your booking party (guests) agree to the following terms and conditions as set-out. During your stay you agree to abide by the subsequent conditions as set-out. If you have any questions about booking with us, please contact us by phone or e-mail. To place a booking with us the lead guest must be at least 18 years of age. The maximum number of staying guests per room is illustrated in the room occupancy details on the website. Where the person making the booking is different to the lead guest taking up the occupation, the person making the booking may be held responsible for cancellation, non-arrival and damages as set-out within. Only the lead guest and the named booking party are allowed to use the property and its facilities, any third party visitors are only allowed access at our express permission. We offer two booking types – upfront payment, where the full price of stay is paid upfront and customers receive 10% discount, and pay-on-stay, where a deposit of first night’s stay is required to secure a booking. Deposit payments must be ‘cleared funds’ before a booking can be confirmed. Deposits are only refundable under the conditions set-out here within. Payments can be made online / over the phone using debit / credit card as well as by digital bank transfer or cash deposit. Any charges raised against us by our banks for handling dishonoured bank transfers or any other payments, must be reimbursed by the lead guest within seven (7) days of any request to do so. All guests agree to respect the privacy and peace of all other staying guests, neighbours and the owners at all times. We reserve the right to cancel a booking with immediate effect if guests are not honouring this agreement or causing a disturbance / nuisance to other guests, neighbours or the owners.


A deposit for the first night’s stay (for every booked room) is required to be paid before the booking is confirmed. Deposits should be made within 7 days of booking (where booking is at least 28 days before arrival), or during the booking (where booking is less than 28 days before arrival).


Should you wish to cancel your confirmed booking with us, please call us on +441323728313, or write to as soon as possible. In case of upfront bookings, no refund will be provided. In case of pay-on-stay bookings, deposits are only returned in case that the cancellation arrives at least 2 days before arrival date. Non-arrival guests, who are unable to attend or fail to attend for whatever reason – Deposit will not be returned. Furthermore, should we be unable to fill the room, full booking amount will be due. To avoid charges in case of cancellation, we recommend that you purchase an adequate Travel Insurance before booking. In the rare event we need to cancel your booking with us, please be aware that we cannot be held liable for circumstances beyond our control (which include, but are not limited to, flood, fire, war, extreme weather, terrorism, etc.), unless the circumstances came about as an effect of our negligence, and that our liability to you is limited to the refund of any payment already made.


We do not accept any pets (except Service Dogs) in the Hotel.


Smoking of any tobacco products including, but not limited to cigarettes, pipes, cigars, snuff or chewing tobacco, is not permitted on the premises in accordance with the Health Act 2006.


Check-in is available between 2 PM and 11:00 PM. When the guests check in, we require that guests present: – Booking e-mail or reference (where applicable) and – A valid Photo ID (Either passport, Biometric Residence Permit, UK / EU driving license or an EU identity card ) and – Valid debit/credit card (In the name of the lead guest – please note than only Visa, Visa Electron, MasterCard, SOLO and Maestro/Switch cards are accepted. We do not accept American Express) and (Please note that we are unable to provide accommodation without valid Photo ID and card details).


Guests are asked to complete the check-out by 11 AM on the day of their departure. Payment for services provided will be required upon check-out.


Where WiFi Internet access is provided, guests accept to use this access to the Internet fairly and appropriately. We may monitor network performance and user usage in order to maintain a fair and high level of service to all our guests. The Internet access provided is intended for general use such as access to the world wide web, email, messaging, social media, light video / music / media streaming. It is not intended or ideally suited for heavy media streaming, online gaming, extensive downloads / uploads. Access to illegal activities or use of our network for illegal activities is not permitted, and will be reported to appropriate authorities.


We reserve the right to charge the lead guest for any damages caused through the course of a booking by any member of the booking party. This includes breakages, spillages, stains, damage to furniture or fixtures and fittings. Any accidental damages should be reported as soon as possible in order to minimise damage and associated costs. Lost keys will incur a replacement charge per key. Any lost property, if discovered and found, left behind by guests during a stay will be held for a period of 1 month. While we will make our best efforts to reunite lost property with their owners we accept no responsibility in replacing lost items and encourage guests to ensure they have all their belonging before checking-out. We may offer to post lost items via recorded delivery at the cost of the property owner, otherwise collection can be arranged.


We are required to keep a register of guests over the age of 16 who stay with us, this includes full names and nationality, and/or passport numbers, place of issue, details of next destination if they are non-British, Irish or Commonwealth guests. This is in accordance with the (Immigration (Hotel records) Order 1972). These records are kept for a minimum of 12 months and in accordance with the DPA (Data Protection Act 1998) and the GDPR (General Data Protection Regulation). Our policy surrounding the personal details you provide as part of any booking or enquiry through this website / third party websites, including the privacy of those details are explained and set out in our Privacy Policy which you can read here. You accept that any entries you make to an on-site guest book, if available, will not contain personal information or details you would not want disclosed. Any entries containing personal details that may fall under the regime of the DPA and/or GDPR may be removed and destroyed.


We reserve the right to cancel any booking without compensation, refund or reimbursement if the terms of these conditions are breached in material way.

The Pier Hotel - Privacy Policy


The Pier Hotel is operated by Prestige Leisure Group, company number …

The Pier Hotel itself is located at 4 Grand Parade, Eastbourne, East Sussex, BN21 3EH.

Our website address is:

Our e-mail address is



Data CollectedLawful BasisComment

Booking InformationContract, legal obligationShould you choose to make a booking with us, we will process the data you provided for the purposes of satisfying the provision of accommodation to you. Furthermore, we are required by law to keep a register of guests, keeping the details of the stay for 12 months.

Reviews and CommentsConsentUpon submitting your Comment or Review to us, you will have the choice of having the details your provided us with publishable, or for our eyes only.

CookiesConsentShould you accept the use of cookies on our website, a number of cookies will be left on your computer. [DETAILS TO FOLLOW WHEN WEBSITE IS COMPLETE]

EnquiriesLegitimate interestIf you submit an enquiry to us via e-mail or our website, we will process this information to assist with your query.

AnalyticsLegitimate interestNon-personalised information from your visit will be automatically collected when you visit our website. This information will normally consist of your operating system, browser type, which page you visited and how you connected to our website.

NewsletterConsentShould you choose to be enrolled in our newsletter, we will use the information you provided to provide and personalise the newsletter to you.

Contact Details ConsentShould you, via various means including online and in person, give us consent to contact you with promotions or information, we will use the details provided to do so.

 More information about Lawful Basis for data processing can be found on Information Commissioner’s Office website.


Prestige Leisure Group may share the legally required information that it holds with Altitude Properties Ltd, which is the owner of the Pier Hotel.

Prestige Leisure Group may share the stored information with Law Enforcement and Government agencies upon them presenting a legal basis for doing so.

The Pier  website is hosted by a third party provider, GoDaddy, and communications and data will be stored on their server (encrypted where possible).



Data CollectedRetention PeriodComment

Booking Information12 months after end of stay.We will keep your booking details for 12 months from the time your stay with us ends (or from the time you cancel your booking). After that time, we will retain the details of the booking, but will destroy any personal information in regards to that booking.

Reviews and CommentsIndefinitelyWe will keep the records of your comments and reviews in order to improve the service we provide indefinitely.

CookiesUp to a year from last visitOur cookies are set to expire at the latest 1 year after your last visit. You have the option of deleting the cookies we have placed yourself by using the appropriate function of your browser.

EnquiriesUp to two month after the enquiry is settled.We will destroy any personal information associated with the enquiry you have made within two months of the enquiry being settled.

AnalyticsIndefinitelyWe will store and process the non-personal details of you visit indefinitely.

NewsletterWhile subscribed.We will store the information you have provided to us in regards to newsletter subscription for the period you are subscribed to it.

Contact Details Until withdrawn.We will provide you with occasional communications via the method you consented to until your consent is withdrawn.


GDPR grants you numerous rights in regards to the data we hold over you. You can view the full information on ICO’s website. This includes right to be informed about the data usage (which is the purpose of this page). right to access (which means that generally you can see what personal data of yours we hold), right to rectification (which means that if you tell us that the information we hold is wrong, we need to fix it), right to erasure (where you can ask for some data to be deleted), right to restrict processing (where you can ask for some data not to be used), right to data portability (which means that when you request some data, we have to use a common format to provide it) and right to object (which means that you object to us processing your data).

The rights that you have depend on the legal basis the data is gathered for. Please note that consent for anything you have given can be withdrawn by you to stop the associated processing.

Any inaccurate data that you have provided us with can be amended as required.


Visitor comments may be checked through an automated spam detection service. Data is stored on a third party server belonging to GoDaddy.


Prestige Leisure Group (The Pier Hotel Eastbourne)




How we protect your data

We store the data, where possible, in encrypted format. Where the data is held in e-mail accounts, the accounts are protected with strong passwords that are changed regularly, and access to which is restricted to authorised personnel.

We use SSL encryption on our website to facilitate secure information transfer of data.

We regularly destroy personal data after it’s period of suitability ended to minimise risks.

What data breach procedures we have in place

Upon discovering a data breach, or a possibility of data breach, we promptly ascertain the data affected and inform the police, as well as ICO regarding the data breach.

We then identify affected, or possibly affected individuals and companies, and where possible, inform them of the breach or possible breach via details provided. At the same time, we publish the information regarding the breach in prominent place on our website.

What third parties we receive data from

We might receive booking information via third party bookings and reservation platforms that we work with. The data received from these sources is treated similarly to the data obtained directly via our website.

What automated decision making and/or profiling we do with user data

We do not use automated decision making and/or profiling.

bottom of page